Privacy Policy — NS Pulse

NS Pulse ("we," "us," or "our") operates nspulse.ca and provides Local SEO, Google Maps optimization, Google Review management, and automated customer review request services (SMS and email) for trade contractors and small businesses across Nova Scotia, Canada. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL).

1. Scope

This policy applies to personal information collected through our website, lead and trial request forms, sales communications, and the delivery of our review generation and Local SEO services.

2. Information We Collect

2.1 B2B Prospects and Direct Inquiries

When you submit a form on our website or contact us directly, we may collect:

Full Name
Business Name
Business Email Address
Phone Number / Cell Number
Town or City
Inquiry details and any information you choose to provide, including SMS consent preferences

2.2 Client Customer Data (Campaign Fulfillment)

When a client engages NS Pulse to run automated review request campaigns, the client provides contact details of its own past customers, such as names, mobile phone numbers, and email addresses. For this data, NS Pulse acts strictly as a Data Processor on the client's behalf. We process it solely to deliver review request messages for that client, do not use it for our own marketing, and handle it according to the client's instructions and this policy. The client remains responsible for having a lawful basis to share this data with us.

3. How We Use Information

To respond to inquiries and evaluate trial requests
To set up, deliver, and manage Local SEO and review request campaigns
To send service updates, onboarding information, and account communications
To send commercial electronic messages where we have valid consent under CASL
To meet legal, accounting, and regulatory obligations

4. CASL Compliance and Consent

Express Consent: When you submit a form on nspulse.ca and check an optional consent box, you provide express consent to receive communications from NS Pulse by phone, SMS, or email about your request and our services.

Implied Consent: We may contact businesses through publicly listed business phone numbers or email addresses where the address was conspicuously published, is not accompanied by a statement refusing unsolicited messages, and the message relates to the recipient's business role, as permitted under CASL Section 10(9)(b).

Every commercial message we send identifies the sender (NS Pulse, nspulse.ca), includes our contact information, and provides a simple opt-out mechanism, such as replying "STOP" to SMS messages or clicking "Unsubscribe" in emails. Opt-out requests are honoured promptly and within the timelines required by law.

5. Mobile and SMS Privacy

No mobile information or phone numbers will be shared with third parties or affiliates for marketing or promotional purposes.

Phone numbers and SMS opt-in/consent data are used strictly to deliver review request communications and agency service updates. This information is never sold, rented, or transferred to third parties for their own purposes. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help at any time.

6. Disclosure to Third-Party Processors

We do not sell, rent, or trade personal information. We share information only with trusted technical providers that help us operate our services, including website hosting, form processing, CRM and automation infrastructure (digital engine powered by crmtech.ca), and SMS/email routing gateways. These providers process data only on our instructions and are bound by strict confidentiality and security obligations. We may also disclose information where required by law.

7. Data Security

We use reasonable administrative, technical, and physical safeguards, including encrypted transmission (HTTPS/TLS) and access controls, to protect personal information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, but we work to protect your information using industry-standard practices.

8. Data Retention

We keep prospect information only as long as needed to respond to and manage the business relationship, or as required by law. Client customer data is kept only for the duration of the relevant campaign and client engagement, and is deleted or returned on the client's request or at the end of the engagement, unless retention is legally required. Opt-out records are kept to make sure your preferences are respected.

9. Your Rights Under PIPEDA

You have the right to access the personal information we hold about you, request corrections, withdraw consent, and request deletion, subject to legal limits. If you are a customer of one of our clients, we may forward your request to that client. To make a request, email info@nspulse.ca. We will respond within 30 days, as required by PIPEDA.

10. Cookies and Analytics

We do not use advertising or tracking cookies. Only cookies essential to the technical operation of the website may be present.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with an updated date.

12. Contact Us

For privacy questions, CASL unsubscribe requests, or data access requests, contact NS Pulse at info@nspulse.ca. NS Pulse operates in Nova Scotia, Canada.